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In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits ...
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product ...
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when ...
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, ...
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional ...
Naho Kono has been a driving force behind Rakuten Group's impressive achievements in 2024, a year marked by substantial growth and a commitment to innovation. The past year has been strong for Rakuten ...
With the post-Covid holiday surge in full force, the world’s biggest hotel group is riding the wave. Lighting the path in APEC (excluding China) is John Toomey, who oversees marketing, brand ...
In Asia’s aggressive banking scene, financial institutions continually aim to one-up each other by way of service, technology, safety, benefits, and clout. In this multi-way arm wrestle, Hong Kong ...
Marketing a destination is no easy feat, what more for a small city-state destination like Singapore which faces tough competition from neighbours that house white-sand beaches and lush forests.
Returning to the Power List for the second consecutive year, Robin Liu’s efforts reflect a transformative year for Miniso, marked by rapid expansion, innovative marketing, and a commitment to ...
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