This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Endemol Shine India, a Banijay Entertainment company, has appointed Deepali Handa as executive vice president and head for commercials and production. With over 20 years of experience in scripted and ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

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