Think Design has partnered with Hero MotoCorp’s electric two-wheeler brand VIDA to redesign its website experience. The ...

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add more campuses in Bangalore and ...

In today's rapidly evolving digital world, leveraging the psychological principles in selling techniques has become a crucial ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

Articles written by Dr Ambika Prasad Nanda ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

This gives the music entertainment company an opportunity to reach more fans and offer artists a streamlined approach to live performances.

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...