This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

The ‘Nature Shapes Britannia’ OOH went live in four cities including Hyderabad, Kolkata, Meerut and Pune, in partnership with ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Endemol Shine India, a Banijay Entertainment company, has appointed Deepali Handa as executive vice president and head for commercials and production. With over 20 years of experience in scripted and ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Once seen as a tool for purely technical tasks, artificial intelligence (AI) is increasingly being integrated into the world of art, design and technology today. While these tools help in creative ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...