Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

There are few tougher briefs than the annual Christmas blockbuster. With so many classics over the years gone by, everyone in the country has an opinion as to whether this year’s bunch is better than ...

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The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

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The fitness company unwraps its new spot and brand platform on Christmas day.

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The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...