Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week.

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content ...

The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S. “This year’s CM200 ...