Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

As enterprises deploy more artificial intelligence (AI), their expectations for the technology’s return on investment (ROI) are becoming clearer. At least 30% of generative AI projects may be ...

Empower sales teams with Salesroom’s real-time AI coaching and Creatio’s AI-native no-code CRM to streamline workflows, boost engagement, and drive results BOSTON, MA, UNITED STATES, December 19, 2024 ...