How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of story, formats, and the human voice in your B2B content strategy. Register ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Senior marketers at B2B companies say email is the best channel for producing and nurturing leads, blog posts/articles are the top content type for moving prospects through the funnel, and LinkedIn is ...

Content marketing has always been an effective way to attract and retain customers by creating and distributing content that's relevant to them. That's also true for B2B companies. However, because ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Like their companies' customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they're sharing their expertise. Here is a simple ...

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads. The online visual experience often determines ...