Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research from Bizzabo. The report was based on data from a survey conducted in November 2024 ...

Images have become a defining factor in how brands communicate online—from social media posts and e-commerce product galleries to blogs and digital ads. The online visual experience often determines ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

As the global pandemic slowly recedes, marketers are continuing to focus on better ways to engage their audiences online. Email remains an important part of the marketing toolbox. Approximately 80% of ...

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Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (MRII). The ...

Although ChatGPT can be an incredibly useful tool for marketers, figuring out how to get the most out it can be a struggle. Specifically, it can be challenging to understand how to structure prompts ...

Chiara Riga, Sr. marketing operations manager at AppFolio, is responsible for all things marketing operations architecture at the property management software firm—from lead lifecycle to system ...

AI adoption in ABM is rising fast. This article explores current use cases, challenge, and what's next for B2B marketers.