Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy and cybersecurity, according to recent research from McKinsey & ...

Many business owners join their local chamber of commerce because they recognize that their customers associate chamber affiliation with ethics, professionalism, and commitment to the community. One ...

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Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

If you're reacting late to buyer signals, you may lose the customer along their journey. Start responding in real-time with ...