With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

John Lewis has regained its place as the UK’s favourite Christmas ad this week, according to data from the sixth and final round of Ipsos’s ‘Race to Christmas’. The retailer fell into third place in ...

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that brand is Peloton, the exercise company that boomed during the pandemic and ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Ritson called out Campaign’s decision to label Coca-Cola’s AI version of its long-running festive ‘Holidays Are Coming’ ad its ‘Turkey of the Week’ – a column that critiques and comments on creative ...

It’s now a head-to-head final for Marketing Week’s campaign of the year 2024. The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

It’s the Christmas season and many households in the UK probably have a bottle of Baileys Irish Cream sat in their kitchen or ready to give as a gift. Whether it’s in a warming hot chocolate or over ...