European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

At the other end of the spectrum, advertisers with small budgets (like local independent retailers and car dealerships) are more likely to rely on less expensive local TV and radio ads instead of ...

Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire ...

Report Details Industry driven dataset: Share of Voice is available for 12 industries. Total advertising spend is broken out by Parent Brand and Media group. Data is broken out by Parent Company with ...

A mídia está se confundindo. Seu mix de marketing está otimizado? Em 2025, os canais digitais estão ocupando o centro do palco, com o aumento do tempo que o público passa em dispositivos digitais. No ...

O acordo plurianual oferece a visão mais abrangente do público da Hallmark em todos os canais NOVA YORK - 8 de fevereiro de 2024 - A Nielsen, líder global em medição de audiência, dados e análises, ...

Les médias se brouillent. Votre marketing mix est-il optimisé ? En 2025, les canaux numériques occuperont le devant de la scène, le temps passé par le public sur les appareils numériques étant en ...