Christina Tarbotton reflects on why awareness of research as a career is so low, and hears from others about their ...

Market research consultancy Alter Agents has appointed Matt Kischer-Sallman as research director and Jess Largent as senior ...

Ipsos has extended its AI advertising testing tool, Creative Spark AI, to 24 countries, including India, Australia, Japan, ...

What are brands doing to help counter the growing wave of male toxicity among Gen Z? That was the question put to market ...

It would be dangerous to see synthetic data and AI as “escape routes” from data quality problems in the market research ...

A panel entitled ‘Brand purpose amid the culture wars’ at the MRS annual conference 2025 discussed how brands should not row back on social purpose commitments out of fear of ‘getting it wrong’. With ...

Researchers should know more about how the brain works to help them influence the decisions of consumers, according to Market ...

Employee confidence in the US dropped to 44.4% in February, according to a monthly index from employee website Glassdoor – ...

The workforce survey for the UK's advertising and marketing industries, the All In Census, is taking place today (Wednesday ...

American political polling news website FiveThirtyEight (538) has closed down, with owner The Walt Disney Company rolling it ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...

Good advertising does not need to be changed regularly to be effective, according to a session at the MRS annual conference.