Thought leadership often gets confused with expert content. Here’s what it actually means and why it matters for building ...

A new Ahrefs study of 600,000 pages finds no correlation between AI content and Google rankings, easing concerns about ...

YouTube is rolling out a new audience analytics feature that replaces the “returning viewers” metric with more detailed viewer categories. The update introduces three viewer types: new, casual ...

Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Yoast SEO has added support for llms.txt for both free and premium users, enabling them to future-proof their sites for AI Search. llms.txt is a proposal for a new standard that will enable large ...