Plenty of shoppers say they prefer sustainable products over ordinary ones. Yet for consumer product companies, tapping into this green demand can prove tricky. One challenge: establishing that ...

Europe’s leading companies now have proportionately more CDOs (42%) than North America’s (38%), driven by appointments in the UK, Switzerland, and Germany. We believe this is likely due to Europe’s ...

What do younger workers want today? According to PwC’s Global Workforce Hopes and Fears Survey 2022, their biggest priorities are training, development, flexibility, autonomy, and transparency on ...

Old-fashioned engagement surveys provide little or no meaningful insight into reward strategies because they focus on a point-in-time sentiment rather than a gauge of employee preferences. Companies ...

A version of this article appeared in the Autumn 2021 issue of strategy+business. The first time I visited Google’s sprawling corporate headquarters was to attend a retreat for its human resources ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. Talk about a pivot. When the COVID-19 ...

Another example of a mature data and analytics program, says Microsoft’s Ravi, comes from the automotive sector: “This sector generates vast amounts of data. However, many companies aren’t yet set up ...

Of course, even in ordinary times, articulating a corporate statement of purpose has long been considered vital to success. It provides a justification for a company’s existence, as well as a ...

The most salient lesson from this virus is that it knows no borders and requires no invitation to overwhelm a country. Ultimately, nobody will be safe from infection until nearly everyone has been ...

This column is the second in a series about redefining experiences in this time of great change and isolation, and reimagining them to emphasize the importance of human connection. The first can be ...

It was Confucius who said that “life is really simple, but we insist on making it complicated.” I’m going to explain why achieving simplicity matters, and how organizing strategy around the number six ...

At PwC’s Global Crisis Centre, we deal with crises every day. But as the COVID-19 outbreak has worsened, the volume of calls fielded by our teams has noticeably increased. By the end of February, the ...