Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.

Cortina d’Ampezzo and Milan, co-hosts of the Winter Olympics taking place in Italy, provide a glamorous backdrop for the event, with luxury brands in particular hoping to be elevated in status by ...

UK advertising spend rose by 11.4% to £12.5bn in Q3 2025 and 10.1% over 2025 as a whole according to the latest Advertising Association/WARC Expenditure report as strong growth sets up adspend to ...

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift with purchase". The data suggests a sizeable slice of ‘upstream’ work is moving to ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

It’s time torecognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.