Snoop Dogg is releasing his own jewelry line called Lovechild. The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma – the music and media company that he's partnered with.

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Carolyn Rafaelian, renowned jewelry designer and founder of Metal Alchemist, has partnered with Snoop Dogg and Larry Jackson of gamma. to debut Snoop's new brand, Lovechild ( a bold new jewelry brand created to capture the power of love in wearable form,

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,