Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Olipop raised $50 million in a Series C funding round that valued the prebiotic soda brand at $1.85 billion as it competes with rivals like Poppi. Olipop is the top non-alcoholic brand in the U.S., ...
Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...
OLIPOP, Oakland, Calif., announced the successful closing of its Series C funding round, anchored by a $50 million investment ...
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...
Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...
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