Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Ahead of its Super Bowl commercial's debut, Poppi sent vending machines to TikTok influencers, and it backfired, sending its ...

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

For this week’s Don’t Dillydally, we’ve rounded up a range of newly released products we’re particularly excited about, ...

Danny Amendola may have gotten an up-close look at Tom Brady, but he says it's a "scary" thought that Patrick Mahomes could surpass Brady in the GOAT conversation.

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for its business of selling beverages in the U.S., but CEO James Quincey said ...