The airline's iconic open seating policy is coming to a close, along with its offer of two free checked bags, after more than half a century.

Passengers on a Southwest Airlines jet described a jarring drop on a flight from Hollywood Burbank Airport to Las Vegas that injured two flight attendants.

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy tickets in May, forcing changes.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines reported lower-than-expected quarterly profit and revenue on Wednesday, hurt by tepid demand from U.S. consumers for travel.

Shares of American Airlines and Southwest Airlines both dropped sharply Thursday, after the carriers reported slack second-quarter demand for travel and potential weakness in the economy impacting the second half of the year.

The incident occurred shortly after take off from Hollywood Burbank Airport with at least two flight attendants injured, reports say.