Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple firmly denies using Siri data for advertising or marketing profiles, emphasizing privacy-focused policies and transparent user controls.

Apple's Siri has recently been blamed for spying on its users, but the company has denied all the allegations. The company claims that it has never used Siri data to build marketing profiles.

Apple says that data collected by Siri has never been sold to advertisers or used to build a marketing profile of its users. Instead, the company argues that its virtual assistant has been “engineered to protect user privacy from the beginning.