Caitlin Clark could have $1 billion impact on WNBA
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Indiana Fever star Caitlin Clark spoke out with her immediate reaction to the no-call against the New York Liberty.
The WNBA has changed for the better over the last two years, especially with the addition of stars who grew their brands in college before going professionally.
You can check out Caitlin Clark's full WNBA season schedule (including which channel every game is airing on) here.
Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC News on the impact of Clark. According to Brewer, the league could see a growth of potentially a billion dollars based on the impact of Clark alone.
Clark and the Fever faced off against the reigning WNBA champions in their toughest test of the young season on Saturday afternoon, and so far, the game has been a close one. The Liberty were up against the Fever until the end of the third quarter, when Clark took control of the game.
Caitlin Clark was shoved by the Atlanta Dream's Rhyne Howard, and fans loved her epic response to the incident.
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Brewer, who's an associate professor of finance at Indiana University Columbus, crunched the numbers last season and found out that Clark was responsible for 26.5% of all of the WNBA's economic activity in 2024, which includes revenue from merchandise, ticket sales and television.
Professional basketball in Indiana is reaching new heights. The Indiana Fever are off to a promising start in the WNBA, led by rookie star Caitlin Clark, while the Indiana Pacers have taken a commanding 2-0 series lead over the New York Knicks after securing another road win at Madison Square