Artificial intelligence had a hand in a new art installation at a Kansas City Streetcar stop. David Morris’ abstract digital ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

AMC Entertainment's deal with National CineMedia will bring more ads to theaters, providing a financial boost for the struggling chain.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic. (Scripps News) ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC to start showing pre-movie commercials, making wait times even longer The company is joining its competitors Regal and Cinemark who play pre-movie commercials in addition to movie trailers.

As part of a new deal with American cinema advertising company National CineMedia Inc., starting next month, AMC Theatres will be delaying the start times of movies even more.

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had pre-show ads for five years.

AMC fans threaten to BOYCOTT after movie theater chain announces shock change AMC revealed that it has agreed to run more commercials before its movies Starting July 1, it will add one more ad ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...