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"There’s no such thing as bad publicity," said showman PT Barnum – a sentiment echoed by Alfa Romeo’s head of PR as the Alfa Romeo Junior was launched after a bit of a gaffe over its name.

Giulia Carbonaro is a Newsweek Reporter based in London, U.K. Her focus is on U.S. and European politics, global affairs and housing. She has covered the ups and downs of the U.S. housing market ...