Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...

Public officials, team executives, and fans across the state continue to track one defining question. When will a clear, ...

This perceived intimacy helps explain why consumers often trust influencers more than brands. Though the parasocial relationship isn’t mutual, it feels real. That emotional closeness cultivates trust, ...

Forex EA Shop has announced a new educational initiative designed to enhance understanding of algorithmic strategies, ...

Armina 'Arms' Rosenberg is building a digital twin of herself at Minotaur Capital, turning information into disciplined conviction. Riddhima Talwani writes.

Vine, the platform that helped popularize six-second looping videos more than a decade ago, has been revived under a new name ...

Australia’s largest beauty retailer runs a lucrative loyalty program – and primary school-aged children are becoming hooked ...

The video platform is taking a stand against generative AI, launching tools that let creators search, edit and protect their ...

Intrigued by this attempt to solve a problem that's long been reduced to meme status, I tried four of the apps that were ...

Now it’s a shorthand for how every corner of life—dinners, cleaning, milestones, even grief—can be packaged for public ...

Columnist Greta Lynch argues that social media is dulling the minds of our generation, but not for the reasons we’re often ...

One of Ralph Lauren’s go-to styling moves is going viral. Here’s why it’s time to try it yourself.