Amazon's AI, Amelia is streamlining the selling process for sellers to give shoppers a better user experience.

Product pages are getting AI in every nook and cranny, with new seller tools that create video ads, item descriptions, and brand stories at the push of a button.

Instead of the “more like this” feature that suggests similar, specific items, the new recommendations will be offered as larger categories based on a customer’s shopping habits — such as those catering to holiday events or sporting activities.