Ariana Grande paid tribute to both her mother and her father with a special act during the end credits of her film "Wicked" with Cynthia Erivo.

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

The "Wicked" star will be credited as Ariana Grande Butera in the film as a nod to her once-estranged father, Edward Butera.