Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

LENGTH 2:40 WHERE Opening Friday at area theaters BOTTOM LINE Part one of the Broadway musical’s big-screen version is a thrilling throwback to the golden age of Hollywood musicals. "Are people born wicked?

Chu’s prequel and origin story — based on the long-running Broadway musical which debuted in 2003 — she’s Elphaba Thropp (Cynthia Erivo), a shy, misunderstood young woman born with special powers and a viridescent tone.