The top wheat flour brands in India have set themselves apart with their quality products, strong brand presence, and ...

Notably, the expansion of the packaged atta industry has been unprecedented ever since names like Aashirvaad ... Chakkizza, TWF Flour, Namma Chakki, and Natraj Attachakki are some names reshaping ...

Aashirvaad barely saw substantial sales coming on Amazon for healthy variants – Multigrain(MG) Atta & Sugar Release Control(SRC) Atta. The objective was to build awareness, gain higher market share ...

Aashirvaad has also launched limited-edition atta packs featuring a Madhubani painting by Dulari Devi, depicting Chhath Puja rituals. The pack includes a QR code with insights into the festival's ...