Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. The post 5 ways B2B differs from B2C — and 3 ways they ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

What Do B2B & B2C Mean?. Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form.

Ultimately, whether your startup is a B2B or B2C shouldn’t merely be about who is buying, but how you are selling. As you weave your pitch, don’t just articulate “who” you service, ...

B2B and B2C might be too short-sighted a view of defining consumer behavior in these times. The marketing trends are also going towards one-to-one communications. It’s All Human To Human Marketing ...

So there you have it – our somewhat-nuanced take on the difference between B2B and B2C. When it comes to strategy, B2B and B2C marketers should follow the same rules. When it comes to executing ...

Adopting certain aspects of B2C-style consumer campaigns may serve B2B marketers well in their efforts to connect with business customers—or they may not. Newsletters Games Share a News Tip.

And B2B isn’t far behind—taking a cue from B2C’s playbook, B2B brands are tapping into the power of social media and influencer marketing to meet people where they’re most active online.

Selling B2B is vastly more sophisticated than anything that goes on the world of B2C. As such, it needs more support, more training, and more of the RIGHT kind of marketing, specifically lead ...