Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

The transfer portal and constant turnover makes assembling spot-on preseason rankings a tough task. CFP rankings are all that ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

Big 12 Commissioner Brett Yormark is doubling down on his preference to stay with only five automatic qualifiers if the CFP ...

Monta Ellis didn't hold back when it came to the impact of NIL deals on the next generation of college basketball players.

- AJ Dybantsa, BYU's groundbreaking recruit, boasts a $4.1 million NIL valuation, with deals including Red Bull sponsorship and a $4 million Nike contract.

Under the new House settlement, all deals involving name, image and likeness over $600 must go through a clearinghouse to make sure those agreements reach certain standards. But what are those ...

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans ...

BYU Defensive Coordinator Jay Hill Sends Blunt Message to Players in New NIL Era Hill is helping to change the culture with the Cougars building strength in Big 12 Jeff Hauser Jun 24, 2025 10:38 ...

Egor Demin, a 6-foot-9 point guard from Moscow, becomes the highest NBA Draft pick out of BYU since 2004, going No. 8 overall to the Brooklyn Nets.