College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Big 12’s two-day event in Frisco, Texas produced plenty of word salads but also a few comments from coaches that should resonate.

Amid his rise to stardom in the NFL, Patrick Mahomes made sure he didn’t forget his alma mater. His presence is still strong ...

Officials say a union representing thousands of city workers in Philadelphia and the city have reached a deal to end a more ...

The transfer portal and constant turnover makes assembling spot-on preseason rankings a tough task. CFP rankings are all that ...

Big 12 Commissioner Brett Yormark is doubling down on his preference to stay with only five automatic qualifiers if the CFP ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

90 seconds with Anne McCoy on institutional NIL deals 'It's Benn something 01:50 ...

AUSTIN, Texas — As a new era of revenue sharing sweeps across the college sports landscape, the University of Texas at Austin has launched a new agency to help with Name, Image and Likeness (NIL ...