Shop the best discounts on kids' toys and games in the Amazon Prime Day sale this October. Save big on LEGO, Disney and more.

With Prime Big Deal Days toy deals, you can treat your little ones to the toys they’ve been pleading for without going into ...

With their soft bodies, red yarn hair and stitched hearts that say "I Love You," these sweet companions encourage nurturing ...

This Barbie is an award-winning home designer, author and entrepreneur. Joanna Gaines revealed Mattel has launched a new Barbie doll created in her likeness, accompanied by its own Barbie Dreamhouse ...

Mattel Creations has launched a new Barbie Signature DC Comic Comic Berbie Doll, Poison-Created by Robert Kanigher for Batman #181 comic book magazine. The Poison Ivy Barbie Signature Doll doll ...

SAN ANTONIO — What started out as a toy for girls in 1959 has become a worldwide cultural icon. Barbie has been the dream doll for billions of people. Who didn’t want to be Barbie, or Ken, growing up?

The Barbie x Joanna Gaines Collectible Doll and Barbie x Hearth & Hand with Magnolia Townhouse are coming to Target! Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE ...

“Growing up, the world of Barbie always felt to me like endless possibility. Honestly, design is much the same,” said the Magnolia co-founder The Barbie x Joanna Gaines Collectible Doll and Barbie x ...