The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

My Little Pony, the Phase 10 card game, and Transformers action figures were inducted into the National Toy Hall of Fame.

The beloved toy was a finalist seven times before finally crossing the finish line!” Hasbro's mini-horses, distinguishable by ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

curator of dolls and toys. "The variety of figures promotes collecting as a pastime, too." Phase 10 was introduced by ...

Gabrielle Union and Dwyane Wade Kaavia's dreamhouse in honor of her 6t birthday party. The actress and NBA star shared an ...

The beloved toy was a finalist seven times before finally crossing the finish line!" Hasbro's mini-horses, distinguishable by ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

After ruling the box office as Barbie, Margot Robbie has officially stepped into her newest role: motherhood! The actress has reportedly welcomed her first child with husband Tom Ackerley, and now, ...

Eva Mendes recently opened up about her behind-the-scenes contributions to Ryan Gosling’s Ken character in ‘Barbie’.