As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

With a little more than a month to go in the regular season, the Wooden Award for college basketball's best player is Cooper ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Smith reveals what he loved about Bronny James' 30-point G League game Stephen Curry wants the shoes Quincy Olivari wore in his debut with the Lakers LeBron James rips NBA GMs for letting Lakers draft ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

(AP Photo/Mark J. Terrill) Los Angeles Lakers forward LeBron James’ shoes are seen during the second half of an NBA basketball game against the Atlanta Hawks, Friday, Jan. 3, 2025, in Los Angeles. (AP ...

LOS ANGELES (AP) — LeBron James broke Michael Jordan's NBA ... but he has spent his entire basketball life honing it into a weapon. “(Jordan) was more of a left-shoulder fadeaway guy ...