As a perfume-obsessed beauty-editor who's been a Swiftie for the past 18 years, sussing out the megastar's favourite perfume has been a personal mission. While the editor side of me just wants her ...

Swifties managed to clock the star revealing her go-to fragrance brand. A fan on X (formerly Twitter) shared a video of the pop star hanging out with drag queen Xunami Muse, who seemingly asked ...

Read our full commerce guidelines here. It only takes one search of #perfume on TikTok to find over 4.4 million posts about the favourite fragrances of the social media platform’s users.

A good men’s fragrance is wearable, long-lasting and tends to have some universal appeal—however, that doesn’t mean it needs to be so commonplace that every third or fourth guy is wearing it.

The princess of Dubai, Shaikha Mahra, has unveiled a new perfume called Divorce. (Instagram/@hhshmahra) Her post shows a black bottle engraved with the word “Divorce" - seemingly a reference to ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes ...

Find your signature fragrance with Vogue’s edit of 2024’s best perfume brands for women. Vogue Australia may receive advertising or affiliate commission if you buy through our links.

One of the ways the social media gods claim I can attract “the one” is by wearing pheromone perfume. It sounds kind of crazy, but certain scents have long been linked to sexual attraction.

It’s subjective, really, but the best options out there feature the right balance of notes, wearability (is there anything worse than a fragrance that doesn’t last throughout the day?), ...

Jovan, the brand that has always been about attraction and freedom, re-introduced itself with a new fragrance collection designed for a younger generation. The Jovan Musk Fragrance Collection features ...

The luxury brand shared in a statement that the latest campaign is inspired by the story of a "metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume." ...