This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for ...

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

The core strategy for any B2B company is affiliate marketing. The benefit of expanded reach and revenue growth allows the business to partner well with the affiliates. Businesses can promote their ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

The best B2B resale platforms will have a database of ... For example, lot optimization, accurate manifests, targeted ...

Arketi Group Secures Private Equity Investment, Becomes Platform Leader for Premier Network of B2B Tech Digital Marketing and ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers ... Ann Handley is a Wall Street Journal best-selling author who recently published Everybody ...