But it was the Pop-Tarts mascots that truly stole the show ... the strategy was really 'How do we tackle traditional college football rituals and turn them on their heads?'" ...

Bowl season is the most wonderful time of the year. Gone are the days of waiting until Saturdays for a new slate of college football games. Over the next month, 47 bowl games will be played until ...

Is the Pop-Tarts Bowl mascot edible? Here's what to know about the 2024 Pop-Tarts Bowl mascot, including its three flavors for this year's bowl game: ...

For the first time since 2015, Nebraska football has won a bowl game. The Huskers beat Boston College 20-15 in the Pinstripe ...