How sports became the MVP of brand building
With its emotional resonance, evolving digital capabilities and unmatched reach, sports offers brands an opportunity to ...
SportsPro7dOpinion
Four things brands must consider when investing in sport for good initiatives
In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Laureus' Astin ...
MediaPost13d
The New Sports Fan Brands Can't Ignore
WARC’s Global Media Trends report is estimating brand spend in sport to top $60.9 billion globally. With social media taking center stage -- and with the “Summer of Sport” kicking off major events ...
Go Outdoors: Brand owned by FTSE 100 giant JD Sports slumps to a loss
Go Outdoors, which is owned by FTSE 100 giant JD Sports, has slumped into the red thanks to a "disproportionate" rise in ...
brandequity.economictimes.indiatimes4d
Sports marketing: A game-changer for brands
What a year it has been for Indian sports fans! The 2024 Paris Olympics closed to a record 170 Mn eyeballs in India, after 12 months of back-to-back action that included Cricket World Cup, IPL ...
thenewsmarket6d
Reebok Celebrates New Brand Anthem, “Sport is Everything”
The campaign highlights Reebok’s return to sport featuring its global roster of athletes and artists including Angel Reese, ...
SportsPro5d
Dallas Cowboys crowned most valuable global sports brand at US$2.9bn
The Texas-based NFL team are also considered the league’s strongest team brand, ahead of the Kansas City Chiefs and the San ...