That richer understanding is best achieved by creating buyer personas: avatars of your target customers that help to conceptualize them as real human beings with individualized needs and wants. Buyer ...

How do you figure out what motivates your potential customers to purchase? By creating buyer personas. Buyer personas can be a huge boon to your business—as long as you know what information to ...

Las personas son cruciales para maximizar la efectividad de su presupuesto de marketing. Descubra cómo pueden ayudar exactamente a su negocio y por qué debería tomarse el tiempo para ...

For companies in the pharma sector struggling to become more 'patient-centric' and 'customer-centric' on social media, the creation of buyer personas can be transformative in helping to outline ...

If you’re among those who have tried to include buyer personas in these segments, you may have found it challenging to figure out how to market to all of them. Sales is lucky. They can identify ...

However, I’m a firm believer that the video is an exceptional example of marketing that’s tailored to buyer personas. Let’s examine a few reasons why: When the hamster commercials first ...