Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

For the first time, businesses have a complete picture of consumer decision-making, enabling them to analyze cross-category trends and understand market impacts with unprecedented clarity. This ...

Sales of store brands hit a record high last year,” said PLMA president Peggy Davies. “The quality, value and innovation that ...

Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost ...

In the combined five weeks ending January 4, 2025, there was a 9% increase in discretionary retail dollar sales and 5% growth in unit demand compared to the same period a year ago, according to ...

Things aren't looking good for physical game collectors, as it appears that sales for physical copies have halved in the US over the past four years. The rate of decline in US physical video game ...

Indicates that some or all digital sales are not included in Circana’s data. Some publishers, including Nintendo and Take-Two, do not share certain digital data for this report.

Video game hardware sales were down 25% year-over-year at the end of 2024, according to industry-tracking firm Circana. Video game content spending in general was up compared with the previous ...

READ MORE: What makes up ‘Call Of Duty: Black Ops 6’s “kick-ass” campaign According to data gathered by market research company Circana and shared by analyst Mat Piscatella, Call Of Duty ...