The “Bizcochito” singer sits down with Harper’s Bazaar to speak on the partnership, her relationship to sports and style, and ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his endorsement deal with Nike. Fans ...

Coco Gauff's line with New Balance continues to expand. Up next in their growing rotation are two new Wimbledon-themed ...

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...

Coco Gauff scores an exciting collab with fashion’s most beloved collab, New Balance X Miu Miu, with chic performance wear ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

American tennis star Coco Gauff's signature New Balance tennis shoes are available online in Wimbledon-inspired colorways.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

06-26-2025 DESIGN Coco Gauff and Emma Grede team up to help small businesses The French Open champ stars in a new ad campaign for UPS that aims to serve up aces for small-business owners.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...