Over the last decade, a number of new and relaunched American car brands have been introduced: DeLorean Motor Company, Lucid Motors, Rivian, Czinger, Fisker, Bollinger Motors, Canoo, Faraday ...

If you are planning to update your underwear drawer but are not sure where to even start looking, prepare to be inspired by our round up of 10 underwear brands that fashion editors always turn to ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

While sweaters come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain brands have ...

The National Women’s Soccer League team revealed a new name and crest Wednesday ... Club as the franchise goes through its first major brand change since being founded in 2006.

Confused. Unimpressed. Why? Because that shop had no idea who it was. And if it didn't know, how could I? Then, I discovered brand archetypes. Mind. Blown. 🤯 Suddenly, I saw the world of branding in ...

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for those who ...

The search for the best swimsuit brands can leave you drowning in a sea of options, whatever time of year it is. But for 2024, the quest for beach and poolside excellence will be easier, because the ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...