Simply put, competitive analysis of ads helps to shape marketing strategies capable of driving tangible outcomes. Before ...

Meta, under legal pressure in the European Union over a binary "pay us or consent to ad tracking" choice it currently offers regional users of its social ...

AI is undoubtedly becoming a bigger part of all of our lives, with new tools and ways to use AI emerging every day. Whether ...

The Trade Desk has become one of the leading technology platform providers for advertisers and their ad agencies to purchase ad inventory made available by various publishers or content providers. We ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

The company is leveraging the abundant cash earned from its dominant Yahoo Japan and Line’s advertising business, but Yahoo Shopping’s market share is still third in the domestic market, far behind ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Unlike traditional tools that only display data, DataAlly digs deeper into Facebook ad creatives to give users a more refined ... creativity and strategy instead of being bogged down by data analysis, ...

Despite Meta's stated commitment to crack down on harmful content, it failed to catch tens of thousands of ads that used ...

With targeted advertising, you can deliver ads that speak directly to customers’ interests and capture high-quality attention ...

ANALYSIS: InPost has acquired Menzies – what does it mean for its UK operations? - read more about this with Parcel and ...

The global box pouch market is on a promising trajectory, expected to be valued at USD 506.68 million in 2023 and projected to reach USD 728.65 million by 2033. This growth reflects an average CAGR of ...