Dopamine surges and I experience pleasure. The next time I walk past the cafe, dopamine is already active. It remembers the doughnut I had last time and how delicious it was.

Dopamine dressing is all about wearing what makes you feel good—whether that’s bold colours, different textures, or sentimental pieces that spark moments of joy,” says Vatsala.

And while dopamine has been well studied in the context of positive reinforcement, i.e., the receipt of something good, dopamine neurons also respond to aversive stimuli and associated cues, they ...

The Neuroscience of Dopamine Hijacking Dopamine isn’t just a pleasure molecule—it’s your brain’s motivation engine. It rewards you for actions that evolutionarily meant survival: finding ...

Below, Tj shares five key insights from his new book, The DOSE Effect: Optimize Your Brain and Body by Boosting Your Dopamine, Oxytocin, Serotonin, and Endorphins.

Dopamine doesn’t actually make you feel good—here's the science behind the 'happy hormone' Dopamine rushes, withdrawals, and detoxes are trending among wellness gurus online. But experts say ...

Many foods are pleasurable to eat, but some contain dopamine-inducing amino acids. Here’s what nutritionists have to say about dopamine foods, and common foods that induce the chemical.

Dopamine’s involvement in Alzheimer’s treatment stems from its ability to stimulate the production of neprilysin, an enzyme crucial for breaking down beta-amyloid.

How to avoid seasonal depression caused by daylight saving end Worried about slipping into the winter blues? A "dopamine menu" could help. Popularized on social media, a dopamine menu is a list of ...