It’s been especially important over the past few months — while voters have been preparing for profound Election Day decisions — to pay attention to news and information.

The belief that one can fully control the intensity and direction of behavior conflicts with how the brain works.

Bright colors, bold fonts, and eye-popping patterns are psychological triggers, engineered to light up your brain’s pleasure ...

Researchers at the University of Pittsburgh have recently uncovered insights into how specific brain pathways influence cocaine addiction. The study, published in Neuropharmacology, found that ...

MIT researchers have uncovered two additional pathways in the brain's striatum that modulate traditional movement control ...

A new study finds that individualistic reward-seeking behaviors in mice can predict their responses to nicotine.

There's a reason you're really "lovin' it" when you drink soda through McDonald's straws. Here's what you need to know.

Individualistic reward-seeking strategies predict responses to nicotine among mice living in a micro-society, according to a new study.

Individualistic reward-seeking strategies predict responses to nicotine among mice living in a micro-society, according to a ...

Wizardry Variants Daphne is the first brand-new Wizardry game in a while, although the series has been a bit of a mess with ...

Researchers have discovered two new brain pathways that modify movement and emotional decisions by controlling dopamine ...

Woolworths' Everyday Rewards is one of Australia's most popular loyalty programs, with more than 14 million members. It's free to join and get rewarded when you shop at Woolworths supermarkets ...