From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

As a Gen Z child, the Super Bowl meant staying up late on a school night and watching the Doritos commercial competition.

Dove Super Bowl ad calls out toxic body talk that pushes girls out of sports, showing how body confidence impacts their ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

Some of the brightest minds in marketing and advertisement met at the Palace Cafe in New Orleans for the USA TODAY Ad Meter summit.

With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember ...

"I always joke around that Jason doesn't know how girls work because he only grew up with a brother and no first cousins," ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

There are football people. There are halftime show people. And then, there are commercial people. No matter how you watch ...