Learn how to use 19 distinct sales funnels to guide customers, boost revenue, and achieve your marketing goals. Achieve your ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Among the obsolete assumptions about the funnel are the following: Engagement is a linear process with a distinct beginning and end. Communications are initiated and controlled by the brand. The only ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

And ensure your key performance indicators (KPIs) align and drive lower-funnel engagement. While the middle of the first quarter-century of the millennium allowed news organizations to reap the ...

From funnel to flywheel, a new CDJ is taking shape ... We found that a better understanding of your CDJ leads to more customer engagement opportunities and up to a 45% incremental lift in ROI/ROAS. In ...