Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

DTC/HCP Synergistic Programs: Health Union's unique first-party (1P) data for both patients and HCPs enables the application ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

In the last article – Using The Employee Engagement Funnel and Gamification For Business Transformation – we explained the idea of the employee engagement funnel as a representation of ...

The most immediate way to assess a client’s reliability is through their level of engagement. A serious client will actively participate in discussions, ask pertinent questions, and seek clarity ...

Duolingo's growth in paid users and ARPU shows promise, but valuation concerns and competitive risks remain. Learn more about ...

SMS, long considered a key channel for marketers, has seen little innovation since its inception. It lacks interactivity, ...

Trinity’s Customer Engagement Funnel provides the basis for a framework with specific KPIs corresponding to each part of the marketing funnel. Image credit: Trinity Life Sciences (Graphic ...

Bryce Shelton and Paige Berdomas have spent the last year chasing storms together, after years of friendship. Now, they're ...

Shorts can funnel viewers to a brand’s long-form videos or other channels, ... Superior engagement: Shorts viewers watch ads 90% longer than on other platforms. Growth engine: ...

Bottom-of-funnel engagement in the pharma industry is being transformed by the use of interactive virtual assistants such as chatbots. These technologies are enhancing customer experiences by ...