ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...

Have you ever wished there was a single platform that could handle both the creative and technical sides of app development? Enter Google Firebase Studio, an innovative tool that blends no-code ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

NEW YORK, May 15, 2025--(BUSINESS WIRE)--Today, Go Addressable, a trade organization dedicated to educating and advancing the growth of addressable TV advertising, officially welcomed several new ...

Google has launched Firebase Studio, an advanced, AI-powered platform designed to transform how developers like you create full-stack applications. This enhanced version of Project IDX combines ...

Google has quietly launched Firebase Studio, which is a cloud-based AI-powered integrated development environment that lets you build full-fledged apps using prompts. Google's Firebase Studio comes at ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google has heated up the app-building space, today rolling out a ...

Addressable co-founder Asaf Nadler told Cointelegraph that the metric allows projects to determine which users are more likely to be interested in their products. Web3 marketing firm Addressable has ...