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Little actors, big impact: The success of Flipkart’s 'Kidults'
Flipkart first ventured into the ‘kidult’ genre with its 2011 campaign, 'No Kidding. No Worries'. which helped it stand out ...
India's e-commerce battlefield gets ready for bloody wars
Swiggy's successful IPO, raising over Rs 10,000 crore, signals a surge in investment for quick commerce. This influx of ...
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Swiggy hiring top executives from Amazon, Flipkart for e-commerce expansion
With an eye on e-commerce expansion, Swiggy is strengthening its team with top executives from Amazon and Flipkart. In the last one year, over a dozen senior executives from these firms have joined ...
India to summon Amazon, Flipkart executives as regulatory scrutiny grows, source says
India's financial crime agency will summon Flipkart and Amazon executives as it steps up an investigation into alleged ...
What’s cooking at Swiggy, Zomato? New business recipes
The gambit by the two fierce competitors—which have battled each other for over a decade—comes even as they take on the might ...